Earlier this year, I took part in the ‘Scenarios and the Future of Work’ project, hosted by the Danish Design Centre in conjunction with the innovation foundation Nesta.
Nesta’s Juan Casasbuenas interviewed me about the experience, and the benefits of scenario planning, for their blog.
“Scenarios should stretch your thinking and challenge you to reimagine where you’re headed strategically, but they’re always grounded in the here and now: looking at the weather on the mountain to understand what might happen in the valley below.”
We also talked about technology, fear, and the surprising history of photographic manipulation which lies behind deepfakes.
You can read “Using scenarios to reimagine our strategic decisions” here.
matt finch / mechanical dolphin 