Three sentences – a good day’s work

Sometimes three sentences are a good day’s work.

I’ve been helping library leaders to refine an elevator pitch for the work State Library of Queensland does with public libraries.

RAPL, the Regional Access and Public Libraries team, has a range of duties – from administering grants to delivering professional development, fostering peer-to-peer networking, and setting industry standards. RAPL staff also promote literacy and wellbeing for children under five years old, support the digital skills of senior citizens, and advocate to local government on libraries’ behalf.

How do we condense that into something that is clear, elegant, brief, and compelling?

Well, here’s what we came up with:

Our scope, our goal, our offer:

Queensland has over 300 public libraries and Indigenous Knowledge Centres in communities from the desert to the reefs, from the mountains to the Torres Strait.

Together with local government, we ensure all Queenslanders have access to great public libraries that help communities thrive.

We advocate for public libraries, support their collections, their staff, and their programmes, and we share their successes.

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The joy of copywriting: taking on government garble

I recently took a contract putting stilted government language into plain speech.¬† I’m rewriting hundreds of web pages covering all kinds of public service – from pest control to parking and schools to recycling.

Public sector copywriting might not sound glamorous, but it’s fun to attack a mountain of jargon and break it down into something clear, friendly, and informative for a wider readership.

I meet a lot of¬†students who want to make a living as a writer. Although there’s a few working on screenplays, many teens imagine themselves growing up to be novelists – solitary, self-reliant figures hunched over a desk, creating a masterpiece which will earn them Rowling megabucks.

Yet the joys of many writing jobs are not solitary but social. Journalism and copywriting both involve getting out, talking with people, communicating and learning.

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