Information architects design, organize, and label digital artefacts and services like websites, intranets, and software to help people find and use the information they want and need. Recently, Peter Morville, one of the “founding fathers” of IA, proposed a new definition: “the design of language and classification systems to change the world”. (You can read my interview with Peter here). In uncertain times, information architects need tools to think about the futures which their work may have to inhabit. That’s where scenario planning comes in.
Our interactive conference session invites attendees to try their hand at the basics of scenario planning, in a playful and thought-provoking online setting. It’s a successor of sorts to the in-person Library Island game which was so well-received in pre-COVID times.
We’ll report back from our experiments at the IA Conference and keep you updated as the Islands evolve.
Peter Morville is one of the pioneers of information architecture and user experience, working with clients including AT&T, Cisco, Harvard, IBM, the Library of Congress, Macy’s, the National Cancer Institute, and Vodafone. His books include Information Architecture for the World Wide Web, Intertwingled, Search Patterns, Ambient Findability and, most recently, Planning for Everything: The Design of Paths and Goals.
With a background like that – and more than a quarter of a century’s experience in helping people and organizations to plan – I was keen to talk with Peter about what he was learning from the turbulence of the COVID era. We spoke early in October 2020.
2020 is a special year, in all sorts of terrifying ways, but I think that the trends towards unpredictability have been growing for us in recent years. It’s not just 2020, right?
In my book, Planning for Everything, one of the biggest encouragements is for people to be mindful of the balance that we strike between planning and improvisation. Even though it’s a book about planning, part of my message is that we should have humility when we think about the future, and our ability to predict or control it.
I remember several years back talking with a friend who was spending some time in Rwanda. She said that, when she was there, it was a country where it was harder to plan that it was in the United States. There were more unexpected things that happened, you couldn’t count on stability, even down to the level of deciding that next Wednesday was going to be a good day for your coffee date, because something might come up.
Stability has been unevenly distributed around the world, probably forever. In countries such as the UK and the United States, many of us have been fortunate to enjoy significant amounts of stability and predictability, where we can say, “I’m going to plan a vacation in three months, or a wedding in nine months.” Many of us have a lifetime of experiencing that the things we plan, happen!
The last few years have really eroded our sense of confidence in our ability to plan for the future. I would say in the United States right now, I’ve never experienced a period where there’s so much uncertainty, whether that’s from COVID-19, climate change and wildfires, the upcoming presidential election, civil unrest…Planning a vacation three months from now seems a bit crazy!
Sometimes instability creates opportunity as well as jeopardy. Obviously one wouldn’t wish this pandemic on the world, but can you see opportunities arising from the current moment?