Interview with Peter Morville: Planning for Everything in Times of COVID-19

Peter Morville is one of the pioneers of information architecture and user experience, working with clients including AT&T, Cisco, Harvard, IBM, the Library of Congress, Macy’s, the National Cancer Institute, and Vodafone. His books include Information Architecture for the World Wide Web, Intertwingled, Search Patterns, Ambient Findability and, most recently, Planning for Everything: The Design of Paths and Goals.

With a background like that – and more than a quarter of a century’s experience in helping people and organizations to plan – I was keen to talk with Peter about what he was learning from the turbulence of the COVID era. We spoke early in October 2020.

Peter Morville

A man writes a book called Planning for EverythingHow has this year affected your paths and goals?

2020 is a special year, in all sorts of terrifying ways, but I think that the trends towards unpredictability have been growing for us in recent years. It’s not just 2020, right?

In my book, Planning for Everything, one of the biggest encouragements is for people to be mindful of the balance that we strike between planning and improvisation. Even though it’s a book about planning, part of my message is that we should have humility when we think about the future, and our ability to predict or control it.

I remember several years back talking with a friend who was spending some time in Rwanda. She said that, when she was there, it was a country where it was harder to plan that it was in the United States. There were more unexpected things that happened, you couldn’t count on stability, even down to the level of deciding that next Wednesday was going to be a good day for your coffee date, because something might come up.

Stability has been unevenly distributed around the world, probably forever. In countries such as the UK and the United States, many of us have been fortunate to enjoy significant amounts of stability and predictability, where we can say, “I’m going to plan a vacation in three months, or a wedding in nine months.” Many of us have a lifetime of experiencing that the things we plan, happen! 

The last few years have really eroded our sense of confidence in our ability to plan for the future. I would say in the United States right now, I’ve never experienced a period where there’s so much uncertainty, whether that’s from COVID-19, climate change and wildfires, the upcoming presidential election, civil unrest…Planning a vacation three months from now seems a bit crazy!

Sometimes instability creates opportunity as well as jeopardy. Obviously one wouldn’t wish this pandemic on the world, but can you see opportunities arising from the current moment?

Read more

Truth, lies, fake news, futures, Brexit

So, after the UK election, it looks like Brexit will be happening, barring a truly wild turn of events.

It hasn’t mattered to the electorate that politicians have lied to them; they haven’t been put off by misleading videos, the rebranding of a party’s social media account as a “fact checking” service, or the failure of politicians to submit to debates, interviews, and media scrutiny.

In fact, perhaps voters wanted to be misled – to be told that one can simply “get Brexit done”, after years of wrangling.

For information professionals, this moment returns us to the idea that policing facts will not solve the various issues of trust in information which have been bundled as “fake news”. People might accept being misled if they believe the political system is stacked against them; it seems people will also accept being misled if they are tired and frustrated by politicians’ failure to thread the needle of Brexit’s self-inflicted crisis.

Brits voted to leave the European Union in 2016 without a clear definition of what that meant, or what future relationship with Europe was being mandated. Politicians struggled to parse the meaning of that vote and, when Theresa May returned to the polls in 2017, the renewed “will of the people” was clearly and legitimately expressed in the form of a divided parliament. Nobody had a clear sense of how to deal with the outcome of that referendum.

Now, it seems the voters of the United Kingdom have chosen to slice the Gordian knot, irrespective of whether or not Alexander has lied to them, or what other cherished ties might be undone in that stroke.

What does all this mean for information professionals? Read more

Are English libraries serious about fighting ‘fake news’?

The upcoming general election is a big one for English libraries, as well as the nation at large.

It’s a serious test of Libraries Deliver, the national campaign to advocate for public libraries which was launched by the UK library association CILIP in association with the US organisation EveryLibrary. I don’t know much about the American campaign, or how it ports over to the very different environment in which British public libraries operate; it’s definitely the sort of moment at which one wishes that the information sector benefited from the attentions of an independent and questioning press.

In the UK, Ian Anstice at Public Libraries News does a great job of chronicling changes in the sector and navigating the fractious debate about public libraries’ future. CILIP’s own Information Professional is always a useful read, but is of course an organ of the library association itself. British librarians will also be found reading the interviews and features hosted by Princh, a Danish company offering cloud printing solutions to the sector. I’ve chatted to the Princh team before, at the suggestion of trusted peers and colleagues, but it’s always felt somewhat strange that such a significant platform for sharing librarians’ ideas is really a marketing campaign by a library supplier, where the library workers offer their thoughts for free and the Danes benefit from clicks, pageviews, and trickle-down prestige which they hope will earn them some money. It’s interesting to reflect on how questions of agendas, authorities, and funding surround the flow of information and news even within the information profession itself.

All of which brings us to the ongoing question of ‘fake news’, or the bundle of phenomena and practices including misinformation, disinformation, trolling, poor information literacy, and general carelessness which get lumped under that unfortunate label. Read more

#NotEnoughSciFi: Ray Bradbury and The Rebirth of Imagination

#NotEnoughSciFi is an occasional series looking at works of science fiction and fantasy which I think might be useful for organisations, institutions, companies and communities which are trying to get ready for the shape of things to come. See previous entries here.

I stumbled on an essay by the late science fiction writer Ray Bradbury recently. It covers science fiction literature and the business of problem-solving, so of course it was right up my alley. You can find the 1980 piece, “Dusk in the Robot Museums”, collected in Bradbury’s Zen in the Art of Writingand there’s a copy of the text online right here.

Bradbury, writing in 1980, imagines a museum of the future, whose exhibits are all animatronic robots of historical figures. A boy sits with the robot analogues of Plato, Euripedes, and Socrates; they end up talking about how science fiction, a neglected genre, found favour among the teachers and librarians of the USA, “the country of Ideas on the March.”

Bradbury draws connections between science fiction and fantasy, practical problem-solving, and the history of ideas which are still useful to us in 2019. Let’s check them out together.

1: What’s in these books?

“Where have we been?” the librarians and the teachers asked each other […] “What’s in these books that makes them as irresistible as Cracker Jack?”

The History of Ideas.

Bradbury reminds us that “the first science-fiction writers were cavemen who were trying to figure out the first sciences — which were what? How to capture fire. What to do about that lout of a mammoth hanging around outside the cave. How to play dentist to the sabre-tooth tiger and turn him into a house-cat.”

Pondering those problems and possible sciences, the first cavemen and women drew science-fiction dreams on the cave walls. Scribbles in soot blueprinting possible strategies. Illustrations of mammoths, tigers, fires: how to solve? How to turn science fiction (problem solving) into science fact (problem solved).

My work also focuses on the business of plausible futures: the problems that may await us and the potential solutions we may figure out through play, storytelling, and discussion.

Canadian information professionals construct future scenarios

In Toronto last month, information professionals from across Ontario created and explored plausible future scenarios ten years from the present. These scenarios were characterised by extremes of scarcity and abundance, political strife from foreign or domestic sources, and technological changes. Imagined future settings allowed participants to examine their assumptions, explore their strategic blindspots, and stress-test their plans for the future.

In other events around the world, we’ve blended science fiction, strategy, and design thinking to explore the future of professions like occupational therapy, communities like the city of Ann Arbor, and technologies as taken-for-granted as the written word itself.

As Bradbury puts it,

Everywhere we look: problems. Everywhere we further deeply look: solutions. […] That Truth again: the History of Ideas, which is all that science fiction has ever been. Ideas birthing themselves into fact, dying, only to reinvent new dreams and ideas to be reborn in yet more fascinating shapes and forms, some of them permanent, all of them promising survival.

Though his essay is nigh-on forty years old, it, too, is worthy of revival and reinvention: a reminder that we must turn to the place where people dream wildly about a changed world, about futures they can only speculate about, in order to train our imaginations on the problems of our time.

Hence #NotEnoughSciFi: turning to the literature of the fantastic to think about asking the right strategic questions, free will and machines’ autonomy, or the self-awareness of artificial intelligence, feigned or otherwise.

2: A Note on Fake News

Bradbury’s essay also has a wise word for those of us concerned about the mix of propaganda, misinformation, and confused information-seeking which some label as “fake news”.

Bradbury writes:

Among librarians and teachers there was then, and there still somewhat dimly persists, an idea, a notion, a concept that only Fact should be eaten with your Wheaties. Fantasy? That’s for the Fire Birds. Fantasy, even when it takes science-fictional forms, which it often does, is dangerous. It is escapist. It is day-dreaming. It has nothing to do with the world and the world’s problems.

Today, once more, some people think that singular, solid facts will dispel the evil cloud which they perceive around popular understandings of political issues, from climate change to the anti-vaccination movement.

This is despite the suggestion that greater curiosity about evidence, rather than greater faith in “truthful” institutions, may be the necessary remedy.

Researchers like Australia’s Kate Davis are exploring the ways in which an empathetic, non-judgmental approach to people’s information experiences may be more useful to informed public decision making than an insistence on opposing the “true” and the “fake”.

The relationship between philosopher Harry Frankfurt’s notion of “bull” (a collapsed distinction between truth and lies) and more “nutritious” information experiences is also useful here.

Science fiction may not be factual or “true” in that sense, but it can still be nutritious: inspiring, provocative, encouraging of those who wish to solve problems and change the world for the better.

In the same way, we should not cleave too rigidly to belief in a single and authoritative Truth, but rather foster principles of critical thinking, diversity, and problem-solving. “Fake news” will not be dispelled by deeper faith in a singular truth, but by robust criticism and a refusal of political deceit.

 

3: Zen and the Feral Future

The collection which includes Bradbury’s essay is called Zen in the Art of Writing: it emphasises the joy and zest which Bradbury experienced by understanding, and acting on, his own essential nature as a writer.

Zen also makes an appearance in the academic literature of scenario planning: in 2011’s “Feral futures: Zen and aesthetics“, Rafael Ramirez and Jerome Ravetz explore the ways in which an informal understanding of the Zen approach may benefit strategic thinkers.

The authors focus on “feral” situations, in which ill-informed attempts to address a situation exacerbate its problems. Futures which were once thought to be predictable then prove otherwise, as human actions weaken or undermine underlying systems; Ramirez and Ravetz give the Deepwater Horizon blowout and the Sub-Prime Crisis as examples.

When attempts to predict and control the future by conventional means fail, scenario planners offer an approach akin to Zen practice: mindful attention to the present situation, surrender of habitual thinking and assumptions, challenges to received wisdom and the taken-for-granted.

Ramirez and Ravetz write that “forcing people to work through a scenario that […] experienced managers consider implausible or threatening, does indeed challenge their common sense”, but in doing so “scenarios could help people bypass the defences whereby early warnings are rejected or even kept out of consciousness.”

Bradbury’s science-fiction-as-problem-solving offers a similar approach to the future, which is, after all, unknowable and impossible to gather data or evidence from.

In place of extrapolating on the basis of our assumptions, it dares us to dream more wildly.

Instead of looking at our situation through habitual lenses, it encourages us to reframe our perception of the world to come.

It encourages us to meditate on our essential nature – who are we? what do we do? what difference are we trying to make in the world? – and then challenge our responses by posing new premises on which to act in the future.

4: A good idea should worry us like a dog

In the concluding section of his essay, Ray Bradbury reminds us that intellectual labour must include an element of fun, so that it remains lively and does not become drudgery:

I hope we will not get too serious here, for seriousness is the Red Death if we let it move too freely amongst us. Its freedom is our prison and our defeat and death. A good idea should worry us like a dog. We should not, in turn, worry it into the grave, smother it with intellect, pontificate it into snoozing, kill it with the death of a thousand analytical slices.

Let us remain childlike and not childish in our 20-20 vision, borrowing such telescopes, rockets, or magic carpets as may be needed to hurry us along to miracles of physics as well as dream.

This kind of problem-solving approach jumps with agility from science fiction to strategy, from philosophy to pragmatic decision-making, always with a focus on the plausibility of the future scenarios and their usefulness as a challenge to our deepest held assumptions. It is lively, provocative, discursive, engaging: it is fun.

Bradbury’s final injunction applies to good strategists and good leaders as much as it does to readers of science fiction, to students, or to the boy he imagines in the halls of a Museum of Robots:

[L]et Plato have the last word from the midst of his electro-machine-computerized Republic:

“Go, children. Run and read. Read and run. Show and tell. Spin another pyramid on its nose. Turn another world upside-down. Knock the soot off my brain. Repaint the Sistine Chapel inside my skull. Laugh and think. Dream and learn and build.”

“Run, boys! Run, girls! Run!”

And with such good advice, the kids will run.

And the Republic will be saved.”

#NotEnoughSciFi: Feels, Facts, and Reason

#NotEnoughSciFi is an occasional series looking at works of science fiction and fantasy which I think might be useful for organisations, institutions, companies and communities which are trying to get ready for the shape of things to come. See previous entries here.

These days, it can feel as if reason, facts, and truth themselves are under assault. As if the institutions and professions – the academy, journalism, research, librarianship – which have allowed many of us to understand and discuss the world on common ground are beleaguered.

In pop culture, can we find new ways of imagining these figures for the coming world? Do science fiction, fantasy, and the study of our society overlap and can this overlap help us?

I’ve just finished a couple of books which turned out to converge in weird and useful ways: William Davies’ Nervous States: How Feeling Took Over the World and Una McCormack’s production history and critical response to a 1980s BBC TV serial, The Curse of Fenric. Read more

After Hours lecture at City University London

I’m speaking at City University’s “After Hours” lecture series in London next Monday, 15 October at 5pm.

The series, hosted by City’s Library and Information School, explores all aspects of information in modern society.

In my session, “Your Half-Truths Are Problematic“, I’ll be talking about our relationship to truth, facts, stories, and lies, both on- and off-line.

In 2018, who can we trust with our information, and what information can we trust?

Is there any institution we can rely on in an age beset by digital misinformation?

Are there tools we can use to fight back against those who seek to cloud the truth for their own purposes?

Join me at City University London to discuss these questions next Monday at 5pm.

IX: Design Thinking and Beyond feat. @katiedavis / Part 2

Last time in this series we talked with Jerome Rivera of New Zealand about the messy realities confronted by frontline staff in libraries around the world. You can see some of that ongoing discussion via the #CodeBrown hashtag on Twitter.

What does an appreciation for messiness and uncertainty mean for the design of future experiences in libraries and their sister institutions? How can we best meet the information needs of the communities we serve?

Joining me this time is Dr. Kate Davis, my colleague at the University of Southern Queensland (USQ). Kate is a social scientist based in USQ’s Digital Life Lab, carrying out research into social media and the qualitative analysis of information experiences.

Kate Davis.jpg

Kate, I’ve heard of UX – user experience – but never IX. What is “information experience” all about?

IX is about understanding how people engage with information. It’s relational – focussed on the contexts in which people need, seek, manage, give, and use information. Read more