What would it mean to prepare for a future that you didn’t see coming?
Whether it’s the Brexit vote, Trump’s presidency, the global financial crisis, or the changing climate, we increasingly face what some foresight experts call “TUNA” conditions, characterised by turbulence, uncertainty, novelty, and ambiguity. In such circumstances, old models of the future lose predictive power, and our expectations are thwarted.
Scenario planning is a foresight methodology that seeks not to predict the future but to usefully challenge our assumptions about what’s coming next. The pioneering scenario planner Pierre Wack was among the figures who developed the approach in the mid-20th century and gave it credibility through successful strategic counsel at the oil firm Royal Dutch Shell. Read more →