Tag: strategy

Interview with Peter Morville: Planning for Everything in Times of COVID-19

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Peter Morville is one of the pioneers of information architecture and user experience, working with clients including AT&T, Cisco, Harvard, IBM, the Library of Congress, Macy’s, the National Cancer Institute, and Vodafone. His books include Information Architecture for the World Wide Web, Intertwingled, Search Patterns, Ambient Findability and, most recently, Planning for Everything: The Design of Paths and Goals.

With a background like that – and more than a quarter of a century’s experience in helping people and organizations to plan – I was keen to talk with Peter about what he was learning from the turbulence of the COVID era. We spoke early in October 2020.

Peter Morville

A man writes a book called Planning for Everything…How has this year affected your paths and goals?

2020 is a special year, in all sorts of terrifying ways, but I think that the trends towards unpredictability have been growing for us in recent years. It’s not just 2020, right?

In my book, Planning for Everything, one of the biggest encouragements is for people to be mindful of the balance that we strike between planning and improvisation. Even though it’s a book about planning, part of my message is that we should have humility when we think about the future, and our ability to predict or control it.

I remember several years back talking with a friend who was spending some time in Rwanda. She said that, when she was there, it was a country where it was harder to plan that it was in the United States. There were more unexpected things that happened, you couldn’t count on stability, even down to the level of deciding that next Wednesday was going to be a good day for your coffee date, because something might come up.

Stability has been unevenly distributed around the world, probably forever. In countries such as the UK and the United States, many of us have been fortunate to enjoy significant amounts of stability and predictability, where we can say, “I’m going to plan a vacation in three months, or a wedding in nine months.” Many of us have a lifetime of experiencing that the things we plan, happen! 

The last few years have really eroded our sense of confidence in our ability to plan for the future. I would say in the United States right now, I’ve never experienced a period where there’s so much uncertainty, whether that’s from COVID-19, climate change and wildfires, the upcoming presidential election, civil unrest…Planning a vacation three months from now seems a bit crazy!

Sometimes instability creates opportunity as well as jeopardy. Obviously one wouldn’t wish this pandemic on the world, but can you see opportunities arising from the current moment?

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The Sense of an Ending: Stories, Shapes, & Scenarios During COVID-19

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Doesn’t it feel as if this pandemic might go on forever? Do you have any sense of whether we’re at the end of the beginning, or the beginning of the middle, or the beginning of the end?

Doesn’t it feel like everyone is yearning for something that gives these events shape, an arc, a trajectory, a sense that we will come eventually – by vaccine, or treatment, or policy, or simple resignation – to something that we can label as “the end of the COVID era”?

Even the phrase “the new normal” seems somehow plaintive, as if it only wished that we could settle on a final state of affairs which would mark the end of all this flux and uncertainty. Even if a single, solid “new normal” ever arrives, we’ll be paying the price for COVID for years to come.

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Interview with Betty Sue Flowers, Part 3: Libraries, Little Voices, and the Hidden Common Ground

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This is the final instalment of a three-part interview with Betty Sue Flowers – you can find the first part here, and read the whole piece as a PDF download here.

Betty Sue Flowers, Ph.D., is a writer, editor, and international business consultant, Emeritus Professor at the University of Texas, and former Director of the Lyndon Baines Johnson Library and Museum.

She has been a consultant for NASA and the CIA, Visiting Advisor to the Secretary of the Navy, Public Director of the American Institute of Architects, and editor of scenarios for organisations including Shell International, the OECD, the University of Oxford, and the World Business Council for Sustainable Development.

She has written scholarly works on Robert Browning, Adrienne Rich, and Christina Rossetti among others, as well as serving as a consultant to television series including PBS’s Joseph Campbell and the Power of Myth. You can see more of her work and her extensive publication history here.

In September 2020, I talked with Betty Sue about her career, her accomplishments, and her understanding of the diverse fields she’s worked in, from foresight and healthcare to poetry, literary studies, and library leadership.

Your work on a television tie-in book with Joseph Campbell led, indirectly to you working on scenarios at Shell. How did that come to pass?

After I’d written the Campbell tie-in, people were calling me all the time for help with their books, and I turned them all down except for one person, Joseph Jaworski.

He was writing a book on leadership, Synchronicity: The Inner Path of Leadership, and though I’d never met him, I decided to say yes to his proposal.

I’ve always gone by this little voice inside that says “Yes”, and if it says “Yes”, I never go against it. It’s gotten me into a lot of trouble – good trouble. I didn’t have time, I was running the honours program at UT, I was a professor, I had a small child, and I wasn’t interested in his topic either – he wanted to write a book about the American Leadership Forum.

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RTÉ Brainstorm: IMAJINE Scenarios for the Future of Europe

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The earliest outputs from the IMAJINE scenario project, which explores the future of the Europe Union, have been released as “sketches”. These are rough drafts of the future contexts we’ll be exploring through the end of this year and into 2021.

Over at the Irish national broadcaster RTÉ’s Brainstorm site, Marie Mahon of the National University of Ireland Galway and I write about four futures that the IMAJINE team started to explore this summer – and where they might take us next.

Interview with Betty Sue Flowers, Part 2: From “Fire Alarm Time” to Generations of Love

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This is part two of a three-part interview with Betty Sue Flowers – you can catch up on the first part here, and read the whole piece as a PDF download here.

Betty Sue Flowers, Ph.D., is a writer, editor, and international business consultant, Emeritus Professor at the University of Texas, and former Director of the Lyndon Baines Johnson Library and Museum.

She has been a consultant for NASA and the CIA, Visiting Advisor to the Secretary of the Navy, Public Director of the American Institute of Architects, and editor of scenarios for organisations including Shell International, the OECD, the University of Oxford, and the World Business Council for Sustainable Development.

She has written scholarly works on Robert Browning, Adrienne Rich, and Christina Rossetti among others, as well as serving as a consultant to television series including PBS’s Joseph Campbell and the Power of Myth. You can see more of her work and her extensive publication history here.

In September 2020, I talked with Betty Sue about her career, her accomplishments, and her understanding of the diverse fields she’s worked in, from foresight and healthcare to poetry, literary studies, and library leadership.

Just thinking of your own writing for a moment, with your early poems, with your teenage plays, did you have an ideal audience, or a specific reader in mind?

I wrote plays for my cousins to perform at Christmas, but actually as a teenager, a play I wrote was performed on television in my home town of Waco, Texas. It was a satire on the Kennedy administration. It was put on TV, and I thought it was quite funny, and obviously it was a political play, intended to be of relevance to the world; they were going to rebroadcast it, and then the assassination happened, and that was the end of it.

That shocking, moving event changed my sense of where I was heading. But my first published poem, which I wrote as a Brownie scout, was about meeting a beggar selling pencils on the street in Abilene, Texas. I was in my uniform, and I thought the appropriate thing to do was to give him the Brownie salute: to stop and acknowledge his humanity. I did this, and he saluted me back, and that was an interaction I wrote about. The little girl and the beggar. The point of the poem was to establish a human connection which overcame the way people were treating him on the street. Insofar as my writing has had an implicit purpose, it was something about opening eyes.

Can you talk a bit more about your process when you’re writing your own poetry?

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Interview with Betty Sue Flowers, Part 1: From Rhythmic Systems to Scenarios as Theatre

Mechanical Dolphin

Betty Sue Flowers, Ph.D., is a writer, editor, and international business consultant, Emeritus Professor at the University of Texas, and former Director of the Lyndon Baines Johnson Library and Museum.

Betty Sue Flowers

She has been a consultant for NASA and the CIA, Visiting Advisor to the Secretary of the Navy, Public Director of the American Institute of Architects, and editor of scenarios for organisations including Shell International, the OECD, the University of Oxford, and the World Business Council for Sustainable Development.

She has written scholarly works on Robert Browning, Adrienne Rich, and Christina Rossetti among others, as well as serving as a consultant to television series including PBS’s Joseph Campbell and the Power of Myth. You can see more of her work and her extensive publication history here.

In September 2020, I talked with Betty Sue about her career, her accomplishments, and her understanding of the diverse fields she’s worked in, from foresight and healthcare to poetry, literary studies, and library leadership.

The interview will run in three parts on this blog, but you can also read the full transcript now as a PDF download.

You’ve had such a varied and accomplished career, it’s hard to know where to start. Then I saw one of the earliest and most curious entries on your CV: you were a lab assistant at something called the Rhythmic Systems Laboratory?

I started life off as a scientist. I put my way through college working in a zoology lab. I’m still in touch with my mentor, who went on to the University of Virginia. My love of poetry took me away from that path – I just kept following it in another direction.

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“Just Waiting for the Locusts, Really”: OECD Government After Shock Interviews with Innovation Norway & National Library of Australia

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“Smoke, fire, hail, and pestilence…we’re just waiting for the locusts, really” – the wry and insightful Marie-Louise Ayres, who heads the National Library of Australia in Canberra, talked to me about guiding her unique federal institution through the many challenges faced by the Australian capital in 2020.

You can hear what Marie-Louise had to say on the OECD’s Government After Shock podcast.

I also spoke with Håkon Haugli, CEO of Innovation Norway, a state body which promotes sustainable growth and exports for Norwegian businesses through capital and expertise. Håkon talks about moving to a digital workplace, the struggle to preserve multilateralism, and embracing the messy nature of innovation. His episode of the podcast can be found here.

Workshop – Cones, Grids, and Timelines: A Visual Approach to Scenario Planning

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As part of the online Thinking Through Drawing 2020 symposium, October 16-18 2020, I’ll be presenting a 45-minute workshop “Cones, Grids, and Timelines”, exploring how future scenarios can be devised and represented visually. You can see a short video outline of the session below.

If you’d like to join me, and a vibrant community of researchers, artists, visual communicators, and educators, find out more at the TTD website.

Laboratorios Ciudadanos Distribuidos: Questions of Public Value

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Spanish speakers can now watch a short public video from my contribution to the Laboratorios Ciudadanos Distribuidos course developed by the Spanish Ministry of Culture & Sport and MediaLab Prado.

The recording offers a brief overview of new approaches to public value. It outlines a number of practical tools that allow you to map the value created by your organisation or team, then consider ways to transform the value and impact you offer to the community you serve.

Find out more about the full Laboratorios Ciudadadnos Distribuidos course here.

OECD Government After Shock Podcast with Saskia Van Uffelen

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Following our recent two-part discussion on this blog, you can hear Saskia Van Uffelen, Belgium’s Digital Champion, speaking with me on the OECD’s Government After Shock podcast in this week’s discussion.

During our interview, Saskia explores communication, leadership, and adaptation beyond crisis. If we pull on the “elastic” of our society and its institutions too far, it will break. Are we ready to fashion a new, more resilient world as the crises of 2020 demonstrate the old one’s limitations?